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Adobe Photoshop 25th Anniversary – “Dream On”

TV Spot by Goodby Silverstein premiered in the Oscars.

Project Info: Adobe 25th Anniversary “Dream On”

Collaboration with the U.S. agency Goodby Silverstein & Partners, whom licensed three of my illustrations to be showcased in the TV spot “Dream On”, celebrating Adobe Photoshop’s 25 years. Spot commissioned by Adobe. TV broadcast premiered February 22th, 2015, during the Oscar Academy Awards. Estimated target reach: 100 million.

The spot marked a milestone in terms of advertising for the company, which has already achieved a Pencil D&AD Award, an Emmy nomination and three Cannes Lions.

CREDITS

Client: Adobe
Project: Adobe Photoshop 25th Anniversary – “Dream On”
Length: 60 seconds
Product: Adobe Photoshop
Agency: Goodby, Silverstein & Partners
Co-Chairman, Creative Director: Rich Silverstein
Creative Directors: Adam Reeves, Patrick Knowlton, Will Elliott
Associate Creative Directors: Sam Luchini, Roger Baran
Executive Producer: Tod Puckett
Producer: Timothy Plain
Director of Graphic Services: Jim King
Business Affairs Manager: Heidi Killeen
Account Director: Joel Giullian
Account Managers: Cassi Norman, Chelsea Bruzzone
Brand Strategy Director: Anne Faricy
Director of Communications Strategy: Christine Chen
Senior Communications Strategist: Joe Gruchacz
Communications Strategist: Victoria Barbatelli
Junior Communications Strategist: Tara Hughes
Production and Postproduction
Directors: Brady Baltezore, Mike Landry
Editorial Company: Rock Paper Scissors
Executive Producer: Angela Dorian
Producer: Cristina Matracia
Editor: Grant Surmi
Assistant Editor: Arielle Zakowski
Color: Chris Martin @ Spy Post
Graphics Company: eLevel Studios
Executive Producer: PJ Koll
Creative Directors: Brady Baltezore, Mike Landry
Producer: Luke Dillon
Artists: Nathan Shipley, Kyle Westbrook, Chad Ford, Jessica Gibson, Karim Fawzy, Jon Corriveau, Devin Earthman
Final Mix: Dave Baker
Photoshop Effects Artists: Sam Nordemann, Kleber Lacher, Philip Chudy
Artwork Collaborators: Adhemas Batista, Ahmed Emad Eldin, Alex Trouchut, Alexey Romanowsky, Anka Zhuravleva, Anthony Hearsey, Anton Semenov, Artur Szygulski, Bill Mayer, Brian Miller, Chris Slabber, Claude Shade, Clifton Harvey, Cristian Girotto, Damián Domínguez, Dan Elijah Fajardo, David Fuhrer, David Mascha, David McLeod, Edit Ballai, El Grand Chamaco, Emi Haze, Evgeny Kazantsev, Fabian Flenker, Fede Cook, Flora Borsi, Foreal, Gerrel Saunders, Henrique Cassab, Jakob Wagner, James Roper, Jason Seiler, Jerico Santander, Jimmy Williams, jonathan ball, Jordan Metcalf, José Bernabé, Juan Carlos Paz -Bakea, k2man*, Kittozutto, KJA Artists Fredrico, Kristina Varaksina, La Boca, Leandro Senna, Lucas Zimmermann, Luke Choice, Mario Sanchez Nevado, Mart Biemans, Martin Grohs, Maxim Vasilyev, Mike Campau, Oleg Dou, Paolo Todde, Pawel Nolbert, Peter Stylianou, Richard Perez, Rik Oostenbroek, Romain Laurent, Rubén Álvarez, Ruslan Khasanov, Sasha Vinogradova, Stu Ballinger, Tejal Patni, ThisisMessor, Thomas Koch, Thomas Muller, Tim Tadder, Vault 49, Victor Murillo, Vincent Viriot, Zaki Abdelmounim, Zooka.

About Mario Sánchez Nevado

Mario is the CEO of Aégis Illustration. He's a freelance Illustrator and Art Director based in Madrid (Spain), and works creating covers for music bands and publishing houses all over the world. He also develops the role of Art Director and Manager of the international artistic collective Hysterical Minds. Also, he writes Photoshop Tutorials from time to time and teaches digital imaging and self-management for creatives.
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